Former Havas Lynx Executive and President of the Health and Wellness Jury at Cannes will help firm create a global healthcare creative force . There is so much work. Follow W2O on LinkedIn 21GRAMS was founded by … Follow W2O on Twitter W2O acquires advertising, medical education firm 21Grams. This approach measures success based on the impact it’s had on a client’s business performance. Flag as Inappropriate Report Flag … Larry Mickelberg is W2O’s new group president of technology and engagement, as which he is responsible for driving digital vision and strategy for W2O and the ad agency it acquired in January, 21 Grams. Having curated a team of more than 200 of the industry’s leading professionals, W2O has been producing and executing innovative, award-winning marketing programs fueled by the organization’s proprietary data analytics platform. W2O has bought US-based advertising and medical education 21GRAMS, expanding its direct-to-consumer, direct-to-provider and business-to-business advertising and marketing operations. W2O Group acquired 21GRAMS in January, just months before the COVID-19 pandemic forced new ways to work across pharma and healthcare. The agency was founded in 2016 and has seen … 21GRAMS is the advertising and education arm of Real Chemistry. 21GRAMS, one of W2O’s operating firms, is doubling down on creativity with the appointment of Tom Richards as Co-Global Chief Creative Officer. The unique strengths of 21GRAMS immediately enhances what we’ve been building over the last few years at W2O, a truly integrated approach to marketing communications. “Together, we will combine our experienced, results-oriented teams, integrating the best in proprietary data and analytics, creative content, and omnichannel activation to create a next-generation entity that’s equal parts technology and science – providing clients with a level of expertise that compares more to Netflix or Google than any network that currently exists. Founded by Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing and communications to the healthcare sector. He is also the 2020 and 2021 jury president for the Health and Wellness Lions. Together, W2O and 21GRAMS are committed to breaking down walls between the disciplines of advertising, marketing, communications and medical education to ensure a fully connected, inspiring and meaningful experience for patients, physicians and the entire healthcare ecosystem. “21GRAMS is a true innovator, offering something different and more profound than its competitors. For more information, visit 21GRAMSNY.com. Acquired by W2O in January 2020, 21GRAMS broadens W2O’s advertising portfolio while elevating its overall offering with the most advanced data and analytics in the industry. When it comes to healthcare marketing and communications, we do it all. Healthcare marketing group W2O has acquired 21Grams, a strategic and creative agency specializing in making medical advertising watchable to patients. 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